Can you believe it? August is almost here. The girls of FashionablyMarketing.Me are headed to fashion mecca (aka MAGIC) to bring you four days of live coverage from the show floor as one the official digital partners of this year's show. Macala Wright, along with a panel of digital innovators, will be speaking on:
Social Technologies, Commerce and Games: The Evolution Of Social Media
Facebook, Twitter and blogging are now pillars of a brand's online marketing strategy. Social shopping, photo sharing, social gaming and cashless purchases with mobile devices are the hottest trends among consumers internationally. How should your brand prepare to leverage the next wave of social technologies? Top industry professionals discuss what brands show be addressing in 2011 and 2012 to engage new customers in the digital space.
WHERE: MAGIC TRADESHOW, Mandalay Bay Convention Center
WHEN: Tuesday, August 23rd, 2011 at 9:30AM
Panelists:
- Macala Wright, CEO, Why This Way
- Jon Fahrner, CEO, BumeBox
- Rachelle Houde, Social Media Strategist, Agence Tuxedo
- Alisa Gould-Simon, Dir. Marketing & Communications, Pose
Macala Wright, CEO, Why This Way Macala Wright is the CEO and Founder of Why This Way, a digital media consultancy. Wright has been a consumer marketing consultant for fashion, beauty and lifestyle-related brands and individuals for 10 years; clients include Cynthia Rowley, The Dessy Group, XCVI, MAGIC Trade Shows/Advanstar Communications, Sprinkles Cupcakes and eBay Fashion. Wright Lee currently publishes FashionablyMarketing.Me, the web’s leading international, digital fashion marketing magazine, and also writes a fashion and technology column for CNN’s Mashable and CBS News - What's Trending. You can follow her on Twitter @Macala.
Jon Fahrner, CEO, BumeBox Fahrner started his career as an early employee with Zappos.com (acquired by AMZN) and spent 6 years helping to build the world's premier online footwear retailer as a Senior Buyer. While at Zappos as a merchandiser, Jon developed the action sports, athletic fashion and urban/street categories. Farhner spent two years as the CEO of Moxsie.com, a socially driven eCommerce platform for emerging fashion designers. Moxsie has been featured as a Twitter business case study and was listed on the Internet Retailer Hot 100 for 2010. Fahrner drove live social event innovation and several pioneering social initiatives while heading up Moxsie. In early 2011, Jon founded BumeBox which provides compelling twitter based experiences allowing companies to monetize their social following. You can follow him on Twitter at @SeeeYo.
Rachelle Houde, Social Media Strategist, Agence Tuxedo As Social Media Strategist at the Tuxedo Agency, a Montreal boutique marketing agency specializing in creative and strategy services for fashion, beauty, lifestyle and luxury brands, Rachelle has developed and implemented social media strategies for a clients ranging from specialized women's cable network television brands to luxury leather goods, beauty pharmaceuticals to fashion accessories. Her 15 years of 'geekhood' on social networking and community sites, 10-year marketing experience, as well as a being a key cog in innovative emergency response services during the Haiti earthquake emergency using social media to move goods and services to children and people in need, have instilled an integral sociable aspect to every facet of her social media approach. The importance of active listening and participating in two-way relationships with consumers and employees, audience, brand ambassadors and bloggers has been an essential part of her strategies. Houde is also director of communications French fashion site Avocado. You can follow her on twitter at @RachelleHoude.
Alisa Gould-Simon is Dir. of Marketing & Communications, Pose Gould Simon is the director of Marketing at Pose a mobile shopping app that captures and enhances the in-store shopping experience. Having worked as a brand consultant and writer and editor, her work has been published in the New York Times, the Guardian and the Wall Street Journal, you can follow her on twitter @AlisaGouldSimon.
