About Me
Macala Wright is a Los Angeles based digital media expert, retail journalist and social media personality. She is widely recognized as a social media pioneer and digital futurist in the fashion industry. Wright has consulted for fashion, beauty and lifestyle-related brands for 10 years. Successful client projects have included work for eBay Fashion, WWDMAGIC, MAGIC Trade Shows, Teen Vogue, Cynthia Rowley, American Express via Momentum Worldwide, Brand Licensing Expo and Sprinkles Cupcakes.
In 2009, Wright partnered with venture capitalist Jeff Keni Pulver to help create the first ever social media, Twitter conference, known as the 140Conf, in London and New York. For the conference, Wright created an international series on how medium-size retailers, luxury and fashion brands were using Twitter to market their product lines. Since then, Wright has become a notable speaker and educator, speaking in New York City, San Francisco, Los Angeles, Sydney, Australia and Singapore, Southeast Asia.
Wright frequently writes about retail, e-commerce and technology for CNN’s MASHABLE and CBS News - What's Trending. In addition to her digital journalism, Wright's digital online magazine, FashionablyMarketing.Me, has amassed an international cult following in the fashion and lifestyle industries. Her social media properties - Twitter, Facebook, Instagram, Tumblr, YouTube and Posterous - are followed by lifestyle industry heavyweights and influencers.
Wright has been quoted or has had research cited in The New York Times, ADWEEK, Women's Wear Daily, Sportswear International, Gawker, Defamer, NRF Smart Brief, The San Francisco Chronicle, Mashable, California Apparel News, Los Angeles Times, Apparel Magazine, Direct Marketing News, The Next Web, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton.
You can follow her on Twitter @Macala or @InsideFMM.
Social Reach & Influence
Blogs
FashionablyMarketing.Me has 125,000+ page views each month, an Alexa rank under 72,000 and over 1,600 inbound links. FashionablyMarketing.Me is linked to by The Wall Street Journal, Next Web, LinkedIn, NRF Smart Brief and Uncommon Update.
@InsideFMMM on Twitter has nearly 25,300 loyal and engaged followers. @Macala has over over 5,000 lifestyle, digital media and fashion business executive followers.
FashionablyMarketing.Me's Facebook community boasts over 6,300 loyal, engaged followers, with 2,750 active users and over 2,0000 new visitors each week.
Social Currency
Traackr has named Wright one of the top 10 luxury business bloggers on the web.
